How We Rank
Pricing
We looked at the actual cost per bar and compared it across brands. Some bars might look premium, but charge luxury prices for low-quality ingredients. We gave higher marks to brands that offer transparent, fair pricing relative to what’s inside—no inflated costs for flashy packaging.
Value
Price alone doesn’t tell the whole story—value is about what you get for what you pay. We measured value by weighing ingredient quality, protein content, sourcing, and overall nutritional benefit. A $5 bar might earn a top score if it delivers clean, functional ingredients you can’t find anywhere else.
Safety
Your health comes first. We prioritized bars that avoid questionable ingredients like seed oils, artificial sweeteners, gums, and ultra-processed additives. We also gave bonus points to brands that are transparent about sourcing and manufacturing standards, especially those tested for contaminants or allergens.
Customer Service
Ordering should be easy. We evaluated how each brand treats its customers—based on return policies, shipping speed, subscription options, and support responsiveness. Brands with clear communication, fast problem resolution, and a customer-first mindset ranked higher.
